Google Adwords Management

Google Adwords > Introduction

Advertising can be a costly business.

Even an advert in a local newspaper can cost a big chunk of your week's profits, without any guarantee that the readers will be interested in the widgets you sell or the service you offer.

What if there was a type of advertising that only cost you money when somebody was specifically looking for your type of business or that red & white striped widget that you sell?

There is. And the name is Google Adwords.

Pay-Per-Click Advertising

Google Adwords is a form of Pay-Per-Click (PPC) advertising. They are the little ads that you find on search engine results (and other pages), usually on the right hand side, as I've elegantly highlighted below (or here's the actual page).

PPC advertising is by no means new, but most systems tend to give the best ad spots to the highest bidder, regardless of the ad's content.

Google Adwords is different. It rewards the adverts that are most relevant to the search terms (keywords) a person has entered. In practice, this means that the smart advertiser can get highly targeted, highly qualified visitors to their site from just 2p a click.

Whilst some businesses are more suited to a Google Adwords campaign than others, I believe that almost every business can benefit from this fantastically cost-effective form of advertising. Contact us now for a free consultation.

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Google Adwords Management > Price Guide

One of the great things about Google Adwords is that you control exactly how much you spend. Want to shell out a fiver a day? No problem. £500 a day. No worries.

• Campaign Setup - Setting up your effective Adwords campaign is a skilled process. Depending on your projected advertising budget, we may be able set up your campaign free of charge. Smaller budgets incur a £50 fee.
• Advertising Costs - For advertising budgets of less than £500 a month, we charge 15% on top of actual advertising costs. With budgets over £500 a month, the charge is just 10%. This includes constant optimisation to ensure that your campaign is optimally effective.

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Google Adwords Management > FAQ

Q. Why should I choose Dogfood Media to manage my Adwords campaign?

A. We are dedicated to making your campaign as cost effective as possible. For us, it's a personal challenge to get the highest click thru rates (CTRs), the best ad positions and the cheapest clicks. Our experience in highly targeted marketing, specifically for small businesses, ensures we'll come up with the most effective methods that others won't even think of!

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For more information or a free consultation, please contact us today.